FAQ

Need an answer about RealDigi Solutions? We’ve got you covered on the most commonly asked questions.

RealDigiAds

RealDigiAds is a tool that helps Realtors advertise on Google easily using pre-configured campaigns that save you time and money from years of testing various keywords, ads, and audience settings. Use RealDigiAds to take the guesswork out of pay-per-click advertising and eliminate the expense of an agency to get more from your marketing budget.

Google Ads is a pay-per-click (PPC) advertising solution that people use to advertise their businesses on Google Search, YouTube, and other sites across the web. When done right, Google Ads will help you generate leads, drive sales, and increase brand awareness for your real estate business.

Pay-per-click (PPC) is a form of online advertising used to drive traffic to websites. As the name suggests, you only pay when users click on your ad (hence ‘pay per click’). This advertising method incentivizes search engines to show ads to the most relevant audiences.

Google Ads works by displaying your ad on the search engine results pages when people search for your target keywords. By leveraging smart technology, Google helps get your ads in front of potential leads at the moment they’re ready to take action.

No. You can advertise on Google by going directly to the official Google Ads website. However, in doing that as a new advertiser, you may be terrified to discover a total of 18+ decisions that have to be made when setting up a new campaign – and that’s before you have to start thinking about actual keywords or ads. RealDigiAds is the easiest, most effective way to launch, manage, and maximize Google Ads for your real estate business.

To set up and create ads, you must specify a landing page URL. This doesn’t necessarily need to be a website you own, however, a lead capture RealDigiSite is highly recommended to maximize the impact of your ads. More specifically, having landing pages dedicated to campaigns provides more leads/conversions (conversions are prospects that register on your website).

The recommended daily budget is the lowest budget amount at which you wouldn’t lose any impressions for your keywords due to budget constraints. As a general rule, when starting a new campaign, you will want to get at least 100-200 clicks to determine your conversion rate. That said, depending on your target location, we recommend a daily budget of $20 to $50 per day. In most cases, we recommended $50 per day as a starting point to provide Google with more data during the learning phase.

If you choose a daily budget lower than the recommended amount, your ads will still show, but they won’t show for every search, which means you will be limiting your exposure. It’s important to remember you can increase or scale back your budget at any time.

Keywords are words or phrases describing your business and services that you choose to help determine when and where your ads will appear on Google. The keywords you choose are used to show your ads for relevant searches. Selecting high-quality, relevant keywords for your ads will help you reach only the most interested people who are more likely to become leads.

While you can expect to see results during the first month, you won’t see the real success of your ads until the final phase (optimization) is complete, which is roughly three months in, on average, so we recommend you budget at least that amount of time for best results.

Once we set up and launch your campaign, it usually takes 24 hours for Google to approve your ad but can take up to three business days. The learning phase will begin when your ads are active and will last around 7-14 days. When the learning period has ended, optimizations begin. During this time, Google uses its algorithm within your account to optimize. As we make changes to improve your ad, Google notices and adjusts. Three months gives enough time for Google to learn and for us to analyze and optimize for a successful campaign.

When launching a new Google Ads campaign, there are three phases: launch, learning, and optimization. Once your campaign is launched, your ads will be evaluated by Google. When your setup is approved, your ads will be active, and the learning phase will begin. During the learning phase, Google uses machine learning to determine what will drive results. Once the learning period has ended, optimizations begin. Optimizations help fine-tune your campaign and require gathering enough data over time to deliver the best results possible.

In most cases, you will see noticeable progress from your campaign within the first month. As Google learns what’s most relevant for its users and your business, you will see even more improvement. By month three, you will see the real success of your campaign.

A well-executed Google Ads campaign delivers an outstanding user experience that leads to high conversion rates through a combination of the right ad copy, keyword usage, landing page design/messaging, optimizations, and an adequate budget. RealDigiAds provides everything you need to maximize your return on ad spend, including a recommended budget.

A good return on ad spend is anything above 400% — or a 4:1 return. Since real estate commissions are high, returns average between 5:1 to 7:1. This means a return of $5 to $7 for every ad dollar spent.

Yes. You can pause your subscription and restart it at any time. By pausing your subscription, any active Google Ads campaigns will also be paused. You can easily reactivate your subscription anytime, right from your account. You will not be charged for your RealDigiAds subscription while your account is paused.

Yes. You can pause your campaigns at any time. However, if your campaign is stopped for more than a few days, your data will get stale and must be reestablished upon activation. This means once you restart your campaign, Google will go back into the learning phase, and results will be delayed. That said, we recommend lowering your budget instead of pausing your campaign.

RealDigiSites

IDX data refreshes in minutes and synchronizes with any property alerts that need to be sent out. The actual frequency of updates depends on the IDX data feed we receive from your MLS.

Yes. New listing alerts and other property alerts can be created by leads or the Realtor. Alerts are sent out according to the following frequencies:

  • all-day alerts (if your MLS RETS feed offers continuous updates)
  • daily alerts (every morning)
  • weekly alerts
  • monthly alerts

Yes. Automated emails are sent out based on which listings have experienced price or status changes, giving buyers a better sense of market changes/opportunities and Realtors more relevant possibilities to stay connected to their clients.

Yes. Listings and custom searches have a unique URL on your RealDigiSite that can be shared anywhere.

All property alerts, notifications, reply-to addresses, and everything else seen by your leads will be from YOU directly and will include your email “signature” and any branding you set up.

Yes. We have a large selection of instant alerts and notifications by email that Realtors can set as needed.

Our CRM is as easy to use as it is effective! You’ll be able to manage your leads through a pipeline of stages, take notes, send emails, log calls, and more. Our CRM comes complete with pre-set email drip campaigns to put your lead nurturing efforts on autopilot. You can also have 1-1 conversations for those more personalized interactions as you move along the homebuying journey with your clients.

While we can’t yet manage changes for you, we’ve configured RealDigiSites to make it incredibly easy to customize, add, or update content. If there is something that our in-depth tutorials don’t cover, please reach out to our support team with your objective, and we’ll send you detailed instructions to help you accomplish your goals.

Your RealDigiSite is built on WordPress, which powers 43% of all websites online. This makes managing and updating content easy. As a RealDigiSite owner, you’ll be able to log into your website and update most information across your website, from phone numbers, business info, email notification routing, and more. You’ll also be able to add new listings from the MLS or add content to existing pages.

RealDigiAds

RealDigiAds is a tool that helps Realtors advertise on Google easily using pre-configured campaigns that save you time and money from years of testing various keywords, ads, and audience settings. Use RealDigiAds to take the guesswork out of pay-per-click advertising and eliminate the expense of an agency to get more from your marketing budget.

Google Ads is a pay-per-click (PPC) advertising solution that people use to advertise their businesses on Google Search, YouTube, and other sites across the web. When done right, Google Ads will help you generate leads, drive sales, and increase brand awareness for your real estate business.

Pay-per-click (PPC) is a form of online advertising used to drive traffic to websites. As the name suggests, you only pay when users click on your ad (hence ‘pay per click’). This advertising method incentivizes search engines to show ads to the most relevant audiences.

Google Ads works by displaying your ad on the search engine results pages when people search for your target keywords. By leveraging smart technology, Google helps get your ads in front of potential leads at the moment they’re ready to take action.

No. You can advertise on Google by going directly to the official Google Ads website. However, in doing that as a new advertiser, you may be terrified to discover a total of 18+ decisions that have to be made when setting up a new campaign – and that’s before you have to start thinking about actual keywords or ads. RealDigiAds is the easiest, most effective way to launch, manage, and maximize Google Ads for your real estate business.

To set up and create ads, you must specify a landing page URL. This doesn’t necessarily need to be a website you own, however, a lead capture RealDigiSite is highly recommended to maximize the impact of your ads. More specifically, having landing pages dedicated to campaigns provides more leads/conversions (conversions are prospects that register on your website).

The recommended daily budget is the lowest budget amount at which you wouldn’t lose any impressions for your keywords due to budget constraints. As a general rule, when starting a new campaign, you will want to get at least 100-200 clicks to determine your conversion rate. That said, depending on your target location, we recommend a daily budget of $20 to $50 per day. In most cases, we recommended $50 per day as a starting point to provide Google with more data during the learning phase.

If you choose a daily budget lower than the recommended amount, your ads will still show, but they won’t show for every search, which means you will be limiting your exposure. It’s important to remember you can increase or scale back your budget at any time.

Keywords are words or phrases describing your business and services that you choose to help determine when and where your ads will appear on Google. The keywords you choose are used to show your ads for relevant searches. Selecting high-quality, relevant keywords for your ads will help you reach only the most interested people who are more likely to become leads.

While you can expect to see results during the first month, you won’t see the real success of your ads until the final phase (optimization) is complete, which is roughly three months in, on average, so we recommend you budget at least that amount of time for best results.

Once we set up and launch your campaign, it usually takes 24 hours for Google to approve your ad but can take up to three business days. The learning phase will begin when your ads are active and will last around 7-14 days. When the learning period has ended, optimizations begin. During this time, Google uses its algorithm within your account to optimize. As we make changes to improve your ad, Google notices and adjusts. Three months gives enough time for Google to learn and for us to analyze and optimize for a successful campaign.

When launching a new Google Ads campaign, there are three phases: launch, learning, and optimization. Once your campaign is launched, your ads will be evaluated by Google. When your setup is approved, your ads will be active, and the learning phase will begin. During the learning phase, Google uses machine learning to determine what will drive results. Once the learning period has ended, optimizations begin. Optimizations help fine-tune your campaign and require gathering enough data over time to deliver the best results possible.

In most cases, you will see noticeable progress from your campaign within the first month. As Google learns what’s most relevant for its users and your business, you will see even more improvement. By month three, you will see the real success of your campaign.

A well-executed Google Ads campaign delivers an outstanding user experience that leads to high conversion rates through a combination of the right ad copy, keyword usage, landing page design/messaging, optimizations, and an adequate budget. RealDigiAds provides everything you need to maximize your return on ad spend, including a recommended budget.

A good return on ad spend is anything above 400% — or a 4:1 return. Since real estate commissions are high, returns average between 5:1 to 7:1. This means a return of $5 to $7 for every ad dollar spent.

Yes. You can pause your subscription and restart it at any time. By pausing your subscription, any active Google Ads campaigns will also be paused. You can easily reactivate your subscription anytime, right from your account. You will not be charged for your RealDigiAds subscription while your account is paused.

Yes. You can pause your campaigns at any time. However, if your campaign is stopped for more than a few days, your data will get stale and must be reestablished upon activation. This means once you restart your campaign, Google will go back into the learning phase, and results will be delayed. That said, we recommend lowering your budget instead of pausing your campaign.

RealDigiSites

IDX data refreshes in minutes and synchronizes with any property alerts that need to be sent out. The actual frequency of updates depends on the IDX data feed we receive from your MLS.
Yes. New listing alerts and other property alerts can be created by leads or the Realtor. Alerts are sent out according to the following frequencies:
  • all-day alerts (if your MLS RETS feed offers continuous updates)
  • daily alerts (every morning)
  • weekly alerts
  • monthly alerts
Yes. Automated emails are sent out based on which listings have experienced price or status changes, giving buyers a better sense of market changes/opportunities and Realtors more relevant possibilities to stay connected to their clients.
Yes. Listings and custom searches have a unique URL on your RealDigiSite that can be shared anywhere.
All property alerts, notifications, reply-to addresses, and everything else seen by your leads will be from YOU directly and will include your email “signature” and any branding you set up.
Yes. We have a large selection of instant alerts and notifications by email that Realtors can set as needed.
Our CRM is as easy to use as it is effective! You’ll be able to manage your leads through a pipeline of stages, take notes, send emails, log calls, and more. Our CRM comes complete with pre-set email drip campaigns to put your lead nurturing efforts on autopilot. You can also have 1-1 conversations for those more personalized interactions as you move along the homebuying journey with your clients.
While we can’t yet manage changes for you, we’ve configured RealDigiSites to make it incredibly easy to customize, add, or update content. If there is something that our in-depth tutorials don’t cover, please reach out to our support team with your objective, and we’ll send you detailed instructions to help you accomplish your goals.
Your RealDigiSite is built on WordPress, which powers 43% of all websites online. This makes managing and updating content easy. As a RealDigiSite owner, you’ll be able to log into your website and update most information across your website, from phone numbers, business info, email notification routing, and more. You’ll also be able to add new listings from the MLS or add content to existing pages.
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