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7 MIN READ

Social Media Marketing for Real Estate Agents

a group of people outlining the importance of social media marketing as advertising can be reached to many consumer parties

The days of looking for real estate in newspapers are long gone. When it comes to finding a house in the digital age, homebuyers and sellers have a plethora of applications and tools at their disposal. Consumers looking to purchase or sell a property can investigate listings with the click of a button, thanks to the internet and the spread of smartphones and other gadgets. There’s no shortage of viable ways to sell real estate in today’s tremendously competitive online platforms. Here are some tried and true ways and ideas for promoting real estate online to assist you in your search, starting with getting social on social media and finishing with getting social on social media!

What is social media marketing?

The technique of using social media platforms to promote and publicize your brand and properties is known as social media marketing. It’s a crucial marketing approach that allows realtors to engage with their target audience in places where they spend enough time. This type of marketing is more about growing your brand and audience and reinforcing your other advertising strategies than it is about generating leads. The goal is for your brand to be seen everywhere, from social media to search engine PPC ads, display ads on the Google Display Network (GDN), and postcards you send.

Realtors frequently communicate and connect with their customers and prospects using social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. You’ll be able to post content, send messages, respond to comments, and advertise to segmented, targeted audiences using these platforms.

How to effectively use hashtags as a Realtor

Realtors use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to interact and connect with their customers and prospects. These platforms will let you upload content, send messages, respond to comments, and advertise to segmented, targeted audiences. Here are a few pointers to help you improve your hashtag strategy.

1. Research popular hashtags for real estate in your area

Realtors use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to interact and connect with their customers and prospects. These platforms will let you upload content, send messages, respond to comments, and advertise to segmented, targeted audiences. Consider hashtags in the same way you would keywords, counting the number of times they’ve been used and who’s used them.

2. Find the right hashtags and save them for future use

Realtors use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to interact and connect with their customers and prospects. These platforms will let you upload content, send messages, respond to comments, and advertise to segmented, targeted audiences. For example, for Instagram, you can use up to 30 hashtags, and for Instagram stories, you can use up to ten. It is said that posts containing 9-12 hashtags get the maximum engagement.

3. “Hide” your hashtags

To avoid clutter in your caption, include your hashtags in the first remark after your post or bury them below the caption. It’s fine to mix a few hashtags with the caption and leave the rest in the comments or after the caption.

Facebook business page

The most well-known social media website is Facebook. It has a user base of over 2 billion people and is incredibly simple to use and comprehend. The 80/20 rule is used by the majority of companies that have achieved success with Facebook. 80% of posts are unrelated to business, whereas 20% are. Facebook isn’t about self-promotion; instead, it’s about what’s going on in your neighborhood, such as local events, school information, restaurants, and so on. By posting items that assist the community, a Realtor can establish themselves as the neighborhood’s trusted expert, rather than merely a local Realtor looking to make a sale.

Instagram

Instagram has been dubbed the best social media platform for Realtors, and it’s simple to see why. With over 700 million users, it’s not surprising that Realtors earn a large number of likes for their listing photographs. According to research, the Instagram “like button” is reportedly clicked over 4 billion times every day. Additionally, because Instagram is primarily accessed through mobile phones, it has a lot more engagement than any other platform. So remember that more views equal better branding for your real estate business.

LinkedIn

LinkedIn is the most popular business networking tool. When compared to Facebook’s 2 billion users and Instagram’s 700 million users, it has a relatively modest user base of 467 million. LinkedIn has the advantage of providing a marketing system for engaging other users through group discussion boards, messaging, and blogging. Realtors should concentrate their efforts on LinkedIn to improve their professional reputation and gain more visibility online. Realtors should also submit images of properties, share links to intriguing articles and videos, and offer testimonials from prior clients, among other things.

Twitter

Twitter is a social media tool that realtors should use, despite its lack of popularity compared to Facebook. The way you should approach Twitter is not the same as how you should approach Facebook or Instagram. Other forms of content are worth tweeting in addition to advertising listings on Twitter. Provide unique value and insights to your followers to help you create feedback on your material, get new followers, foster a sense of community, and strengthen relationships with your leads. 

You can use your Twitter account to provide valuable tips on popular real estate topics, such as how to sell a property with or without a realtor or how to prepare a home for the market. You can also share testimonials from prior clients to promote your value proposition to local businesses, real estate investors, and influencers. Tweeting important community information is an excellent strategy for becoming well-known in your neighborhood and reaching out to potential buyers and sellers. Use hashtags to make your tweets easier to locate, read, and share. Hashtags should be customized to your target areas, recent and forthcoming events, or terms that your target client would be looking for.

User engagement will rise if you share photographs and videos across all of your social media sites. It’s been stated before, but it’s always worth repeating, especially in the age of the internet: Real estate is a people business; ENGAGE WITH THE PEOPLE!

If you have questions about real estate marketing, please contact us today.

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